Founder, CEO, and Chief Analyst
SCHOLAR, THOUGHT LEADER, AUTHOR, POPULAR SPEAKER
Marsha’s lifework is research that identifies emerging marketplace trends, then recommending what’s best for future competitive advantage and accelerated growth. Her analysis is grounded in decades of scholarship on behavioral science–universal and timeless drivers of motivation, attitudes, behaviors and decision-making, all applied to brand strategy and effective marketing, employee and corporate dynamics including change management.
Think tanks leveraging her expertise include Zurich’s Gottlieb Duttweiler Institute of Economic and Social Studies (on future of direct-to-consumer commerce), and Monitor-Deloitte’s at UCBerkeley (on fusion of data mining, behavioral economics and social networks). Those publishing her insights include Fast Company, NPR, Forbes, Investor’s Business Daily, New York Times, Adobe’s CMO.com, Ad Age, Becker’s Hospital Review, Becker’s Healthcare CFO, and Medium.
Those inviting her to speak include Columbia University’s Executive MBA program, Indie Summits in Beijing and London, IPA’s “Marketing Effectiveness Week” in London, World Business Forum in NYC, 21st Century Fox, Proctor & Gamble, Conagra, Kohler, Mercury Marine, Advertising Research Foundation, The Conference Board, Becker’s, The E-Business Consortium, IAI Festival of China and the 4A’s.
In the past and concurrent with other roles, Marsha was an Adjunct Professor in the MBA program of the University of Wisconsin Business School (teaching Brand Management and Strategy). She’s served on the advisory board to the School’s Dean and now on the advisory board to the School’s MBA specialty center for Brand and Product Management.
A serial entrepreneur, Marsha founded and curated Brandworks University® (referred to as the “TED” of marketing), which, for 25 years received international acclaim as a 3-day MBA-level conference for 400 executives.
EXPERIENCED IN BUSINESS, FINANCE, GOVERNANCE
Marsha serves on three fiduciary boards with committee responsibilities in audit, governance, compensation and capital investments. For over 3 decades, she’s been a marketing strategist to companies spanning the Fortune 100 to VC-infused start-ups.
Marsha also founded and (until 2015), served as CEO of Lindsay Stone & Briggs which specialized in the successful positioning, launch and scaling of brands and their innovations. During her 38-year tenure, the company was nationally admired for its creative prowess and effectiveness; named “Small Agency of the Year” by Ad Age.