FOUNDING THE COMPANY IN 2017, CEO & CHIEF ANALYST MARSHA LINDSAY. 

Marsha is a globally recognized thought leader, consultant, author, and popular speaker on what’s best for what’s next.  Her training and consulting relationships span the Fortune 100 and multinationals, national trade associations, regional brands and VC-infused startups.  

Deep and diverse experience fuels her insights, playbooks and dynamic presentation style.

A 30-year track record of strategic foresight; connecting dots others missed. 

Author of The Quantum Age of Marketing.  

Three decades leading a globally respected marketing consultancy that specialized in the positioning, launch and scaling of brands and their innovations.

Facilitation of strategic sessions for countless brands and organizations.

40 years of scholarship in the behavioral sciences; how people process info and make decisions; what it takes to change minds, behaviors, outcomes.

Over 25 years of fiduciary board service (including venture capital) with committee responsibilities spanning audit, compensation and capital investments.

Those engaging Marsha’s thought leadership: 

Think tanks such as Monitor Deloitte’s at UC Berkeley and Zurich’s Gottlieb Duttweiller Institute of Economic and Social Studies. 

Conferences such as The World Business Forum, SXSW, Advertising Research Foundation, Becker’s Healthcare, The Conference Board, the International Practitioners of Advertising “Effectiveness Week” in London, The Indie Summit in Beijing. 

Universities such as Columbia’s Executive MBA program, the University of Wisconsin Madison Business School and The Communication University of China.

She’s been widely interviewed and published: NPR, Investor’s Business Daily, Adobe’s CMO.com;  Chief Executive,  CEO World and Medium, Forbes, NPR, Fast Company, Ad Age and Becker’s Healthcare CFO.   

Marsha has been called one of the world’s leading authorities on branding as a strategy to drive growth, advantage and margin. For twenty-five years she curated and keynoted Brandworks University®, the annual 3-day conference (referred to as the “TED” of marketing) which provided MBA-level learning to 400 executives from around the globe.  She’s served on the advisory board of the Dean of the University of Wisconsin-Madison School of Business, where she also served as an Adjunct Professor, pioneering and teaching the semester-long MBA course in brand strategy and management.