Lindsay Foresight & Stratagem
WE’RE COMPETITIVE STRATEGY EXPERTS
We help executives win in the marketplace of the future.
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OUR RESEARCH REVEALS MOST LEADERS ARE INADVERTENTLY RISKING THEIR ORGANIZATION’S FUTURE.
The cause is common: Myopia in their situation. Not fully understanding emerging marketplace dynamics, they don’t realize their past advantages are dissipating. They’re wasting resources by investing in out-of-date business models. They’re missing foresight critical to capturing future advantage before competitors.
MOST LEADERS’ PLAYBOOKS ARE NO MATCH FOR WHAT’S EVOLVING AT THE SPEED OF LIGHT.
The way people come to know or prefer a brand is dramatically different from even a few years ago.
Categories are shifting faster than executives realize, with disruption emerging from unexpected places.
Yesterday’s strategies for advantage are increasingly impotent.
Most executives are unaware of the new sources of advantage. Or underestimate or underutilize them.
C-suites and boards are not even aligned on how to define competitive advantage. They don’t know how to identify or roll out a competitive strategy for the future.
THE TIME TO TACKLE FUTURE ADVANTAGE IS NOW.
Before the disadvantages accelerate. Before competitors take advantage of your situation. Before growth and profit stall. Before investors and employees bail.
WE CAN HELP.
For decades, we’ve helped members of the Fortune 100, multinationals, mid-cap organizations, global think tanks, trade associations, and leading MBA Programs.
Case studies describe our impact. Clients testify to it.
They value our foresight on threats and opportunities they had yet to see.
They embrace our strategic guidance on how to win in the face of marketplace volatility and disruptive technologies.
They revel in our ability to align their executives on a playbook for their future.
They love the critical thinking method we teach them to replace cumbersome strategic planning models that originated at a time when change was far slower, and teams were easier to align. Our approach produces easy-to-understand plans that have competitive advantage built right into them.
THE LAST WORD IN LINDSAY FORESIGHT & STRATAGEM?
It’s “Stratagem.” For good reason. The word’s very definition is “strategies designed to prevail over a competitor.” Ours are designed to drive growth, margin, and advantage in sustainable ways. Also sustainable is the alignment of strategic playbooks for the future that we produce with executive teams. Marveling at the alignment, our clients say that the way we accomplish it is one-of-a-kind.
”Marsha’s been a coach, mentor and thought partner to me; a provocateur of all things customer-driven, brand-centric and purpose-laden. She notes trends 3-5 years in advance and crafts strategy to not only prepare but excel. Her capacity to challenge while inspiring is fuel for helping leaders to accelerate, grow and create new markets. Regardless of your role in the C-Suite, Marsha’s perspective will refresh and challenge you to discover success and define what’s next.”
