WE HELP LEADERS DELIVER ON THEIR CORE RESPONSIBILITY:
FUTURE-PROOF AND FUTURE-MAKE THEIR ORGANIZATION AND BRAND.
It’s the very core of every leader’s responsibility to anticipate and address future issues and opportunities early enough to keep their operations and aspirations viable, growing, competitive. We make this effort more strategic and more effective; easier. Some say we also make it more fun…
Our presentations, workshops, masterclasses and one-on-one counsel help leaders see, understand and plan for their day after tomorrow.
As was stressed at the London Business School: “Most organizations allocate 90% of their efforts to “today” with the rest going to tomorrow. This means the day after tomorrow gets nothing. Of course, today generates your current value. But when plans for your future value don’t extend beyond tomorrow you won’t make it there. It’s that simple. What distinguishes category kings and paradigm shifters from others is they focus – devote lots of time – to day after tomorrow thinking.”CREATE THE FUTURE AS YOU’D LIKE IT TO BE
We study and analyze three interrelated spheres determining the future.
1) Emerging consumer, marketplace and leadership dynamics. We identify those so universal they impact most every organization and executive team regardless of organizational size, category or location.
2) Based on these dynamics, we do further study and analysis on how they’re impacting the strategies by which effective marketing is done; how companies and brands will drive growth and value creation in the future.
3) Having found, in our studies above, that the approaches to strat planning most companies use are too lax or out of date, and no match for the future we face, we’ve crafted a new and improved approach to strat planning. Launched in 2019, it’s now vetted and proving quite effective. Incorporated into it are our findings from the areas above, which are continuously studied and updated.
Our insight, foresight and recommendations are based on rigorous research.
Our findings, their implications and the strategic playbooks that result are ones in which leaders take confidence: They’re based on a methodology perfected over 30 years. Almost all of what we do is informed and vetted by our own global think tank of successful and time-tested executives; deep thinkers from business, consulting and research firms, academia and brain trusts. Our chief researcher and analyst has a long track record of accurate forecasts, easy to apply playbooks; presentations that enlighten, transform, and align people on the same right things.OUR FOUNDER AND ANALYST