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Business Strategy

HOW YOU COULD HELP LIFT PEOPLE’S SPIRITS –AND THE MARKETPLACE- JUST BY INVENTING A NEW WORD

As explained in a prior post, words matter. A lot. Word choices have been proven to shape, facilitate and constrain thinking, lead to moral judgements and changes in behavior. While science now proves this, it’s been known for years by anyone seeking to persuade, inspire, prejudice, suppress and impress.  What’s more, the marketplace that’s all […]

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