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Business Strategy

FEAR and ANXIETY: You’re Optimized to Feel It

Study Report and Strategic Playbook What behavioral science teaches us about the innate and contagious power of fear and anxiety. And tips for how to quell them. As someone recently pointed out, USA now stands for the United States of Anxiety. If all forecasts are true, each of us is likely to feel even more […]

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Business Strategy

HOW YOU COULD HELP LIFT PEOPLE’S SPIRITS –AND THE MARKETPLACE- JUST BY INVENTING A NEW WORD

As explained in a prior post, words matter. A lot. Word choices have been proven to shape, facilitate and constrain thinking, lead to moral judgements and changes in behavior. While science now proves this, it’s been known for years by anyone seeking to persuade, inspire, prejudice, suppress and impress.  What’s more, the marketplace that’s all […]

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