As explained in a prior post, words matter. A lot. Word choices have been proven to shape, facilitate and constrain thinking, lead to moral judgements and changes in behavior. While science now proves this, it’s been known for years by anyone seeking to persuade, inspire, prejudice, suppress and impress. What’s more, the marketplace that’s all […]Continue Reading
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Ours is an age of such disruption, volatility and hype that many current nouns, verbs and adjectives can seem inadequate in expressing what we see and feel. While word choice may seem trivial in light of the times, increasingly science proves they matter. A lot. Of course, what we think influences what we say […]Continue Reading