THE FUTURE OF BRANDING
This series available in any of these forms:
PRESENTATIONS | WORKSHOPS | CONSULTATIONS
This reframes branding and innovation for a world where commerce, culture and commerce are converging; where business strategy is converging with marketing strategy. What attendees learn includes new criteria and performance metrics for effective positioning —how they relate to one’s purpose; the innovation strategy most promising to revenue generation and how it relates to experience marketing. How to improve short-term results while also driving margin and long-term equity.
“I expected to learn some new things but this was astonishing.”
“Captivating and hyper-relevant.”
“I’m blown away.”
“The half-day workshop was transformative”
“Marsha was the highest rated speaker of the whole conference.”
“What my team learned equipped them to be force multipliers in the organization.”
“Lindsay takes complex and wicked situations, organizing and framing them so clearly that my team now sees how to tackle them.
“For two years we’ve had LF&S CEO keynote. And we’ll ask her again.”
Our insights have been published by
Investor’s Business Daily, The New York Times, Fast Company, Adobe’s CMO.com, Forbes, Ad Age, AdWeek, Becker’s Hospital Review, and Becker’s Hospital CFO. Her whitepapers include: How to drive short-term results while building long term equity. And the new consumer psychology required to engage and persuade in a digital, social and mobile world.