In this New York Times Column, David Brooks argues that the shift from printed to electronic communication has fundamentally altered the attention people value, moving it from what a person received from family and friends (which is likely to be pretty stable) to that available on social media. The latter is tremendously volatile and often painfully unfair and judgmental. His conclusion? All those valuing social media attention will increasingly feel anxious and emotionally unsafe.

 

In their book Detonate (recognized by a global organization as among the best management thinking of the year), Deloitte’s Steve Goldbach and Geoff Tuff make a case for how to survive in the future. It’s to stop using certain particular and long-standing operational practices, and also, what to replace them with. 

 

In this video, American social psychologist and Professor of Ethical Leadership at New York University's Stern School of Business Jonathan Haidt illustrates how we’re all vulnerable to drawing incorrect conclusions from the kind of data so readily available today. 

 

In her book Paying it Forward: Courage, Creativity and the Power of Change, Beth Comstock (legendary CMO and Vice Chair of GE when at its zenith),  offers insight for transforming corporations, and for transforming oneself to rise in the new world order. 

 

Bob Lurie (VP Corporate Strategy for Eastman Chemical Company and formerly Co-Managing Partner of Monitor Group) and Bernie Jaworski (Peter Drucker Chair of Management at Claremont Graduate University) have co-authored The Organic Growth Playbook. It argues that growth acceleration in the future requires a shift from differentiating your product from competitors to identifying and activating just a small number of behavior changes during the end-to-end customer buying process.

 

This reviewer of the book 21 Lessons for the 21st Century concludes that its author, Yuval Harari “has teed up a crucial global conversation about how to take on the problems of the 21st century.” Among Harari’s tenets: Unproductive groupthink and individual ignorance besets not just ordinary voters and customers but also CEOs. (What groupthink and ignorance on the future is making you vulnerable?)

 

From Forbes: Is Sound design the next frontier in branding?

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