Deploying these strategies outside of a crisis is practically guaranteed to future-proof and future-make your organization before the next one hits. A “crisis trifecta”—that’s what 2020 will be best known for: a global pandemic; the collapse of economies/supply chains/revenues; extreme social and political unrest. Wouldn’t it be great to know what did and didn’t work for […]
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First came “The Great War (1914-1918). Then came “The Great Depression (1929-1934)” and “The Great Recession (2008- 2012).” 2021 marks the start of what I refer to as “The Great Recalibration.” Like other ‘Greats’ before it, it will easily stretch across many months and impact us all in the future. Big global events that go […]
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Why are so many saying branding is dead as a growth strategy? Is it true? If not, what is branding’s current power? Its future potential? It was my pleasure to address all of these last week with a great MBA class at the University of Wisconsin Madison. The answers (complete with reams of data-based evidence across categories […]
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DRAWN FROM THE 2020 LINDSAY FORESIGHT & STRATAGEM STUDY:THE NEW STRAT PLANNING PLAYBOOK OF BEST PRACTICES FOR A FUTURE WITHOUT PRECEDENT. It’s almost guaranteed there are blindspots in your strategic plans of the past, and the one you’re undertaking next. I should know. For decades I’ve participated in countless strat planning sessions; facilitating many of […]
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Study Report and Strategic Playbook What behavioral science teaches us about the innate and contagious power of fear and anxiety. And tips for how to quell them. As someone recently pointed out, USA now stands for the United States of Anxiety. If all forecasts are true, each of us is likely to feel even more […]
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As explained in a prior post, words matter. A lot. Word choices have been proven to shape, facilitate and constrain thinking, lead to moral judgements and changes in behavior. While science now proves this, it’s been known for years by anyone seeking to persuade, inspire, prejudice, suppress and impress. What’s more, the marketplace that’s all […]
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Ours is an age of such disruption, volatility and hype that many current nouns, verbs and adjectives can seem inadequate in expressing what we see and feel. While word choice may seem trivial in light of the times, increasingly science proves they matter. A lot. Of course, what we think influences what we say […]
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We all have designs on others. And they on us. This desire to influence is innate: From humankind’s earliest days, to survive we had to persuade others to join in the hunt for the wooly mammoth, and agree on enemies to fight. Science tells us the brain actually evolved to want to change others. It’s […]
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Humans famously discount the future. We humans famously discount the future and instead, obsess over the present. It’s a damning trait because with the pace of change now exponential, threats and opportunities long assumed to be years away are now arriving daily. This innate blindness to the future begs the question: How confident are you […]
Continue ReadingThe thought leadership of LF&S founder Marsha Lindsay has been widely published for 30 years.